Vijay’s Shankar directed Nanban
has been declared a super hit by the trade. As per trade sources the film has
grossed approximately Rs 40 Crore in its first week (Jan 12 to 19). In Tamil
Nadu it recorded almost 95 % opening in its first four days, which is
extraordinary by any yardstick.
The film opened in nearly 625
screens in Tamil Nadu in its first two days (Jan 12 &13) without any
opposition. Nanban made merry and it helped the film to get the second biggest
opening after Enthiran. By Pongal day, the film became steady at the box-office
and the word-of-mouth started working to its advantage .
Says Asick Meera of Mariyam
Pictures who purchased the TK area: “Nanban is running packed houses in 33
release stations and there is no drop so far. After Enthiran, Nanban is the
only film which is drawing repeat audience and is going steady. The collections
are on par with Enthiran first week collections and the film has netted Rs 2.75
Crores in its opening week, which is phenomenal by any yardstick.”
Added Sivakumar of Cosmo Village
Pictures, the distributor for Coimbatore & Nilgiri area: “We gave Nanban a
very big release by opening in 70 screens and has netted an awesome Rs 5.20
Crore in the first week so far and has been drawing unprecedented crowds
especially in small towns. What is remarkable is that the film has done
excellent business at single screens as well as multiplexes, a feat which only
Enthiran has managed in the recent past”
Nanban is also testimony to the
fact that Vijay is one of the biggest stars in Tamil films with an assured
opening. Shankar is the biggest brand in south cinema and the combo with Vijay
worked wonders for the film.
Family audiences took advantage
of the long weekend to catch the faithful 3 Idiots remake. Gemini Film Circuit,
the producers hit the bull’s eye by releasing the film for Pongal which ensured
the family audiences came in droves and the word of mouth promotions by the
masses has worked well for the film.
As per Gemini Film Circuit,
Nanban is faring well in Tamilnadu, Kerala and overseas and is expected to
collect over Rs100 crores in the long run from theatricals, audio and
television rights (Vijay TV has brought the rights at a new record price).
And now you know, why Ilayathalapathy is all smiles? All Izz Well, that ends well!
And now you know, why Ilayathalapathy is all smiles? All Izz Well, that ends well!
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